Family Finance – The Changing Landscape of Money in Every Home

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Family finance is often seen as a very traditional system. Even more from my perspective. Even though I was born in California, I was raised by my family in Manila, Philippines. As I was growing up, I learned that in our cultural tradition, the husband makes the money while the wife stayed home taking care of the kids, making dinner, and generally keeping the home in order. When I reached my teens, the landscape of family finance began to change. More and more, women began working outside their home. In fact, more women became the primary breadwinners, turning the traditional financial roles on their head.

Today, the family finance landscape continues to change, with more and more groups of people becoming the “CFOs” of their homes. Chase understands that the financial landscape is an ever-changing one—which is why they conducted a survey of families and their finances called the Chase Generational Money Talks Study.

Family Finance and the Chase Generational Money Talks Study

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I love that Chase conducted a study on the way finances are changing in homes around the country because growing up, I saw those changes happen, and they were a bit confusing to me, to be honest. When I was a little girl, my grandfather was the breadwinner. My dad wasn’t around; his primary job was going out and making money. Of course, he was also responsible for general repairs around the home and other “manly” things.

My mother and grandmother both stayed at home—they raised their kids, made dinner, kept the house clean, and generally did anything and everything related to homemaking. Both of them were happy with the setup. Being the age they were, old school was the only school they knew. Overall, the home was a well-oiled machine, and I just imagined that one day I would be a mom doing all the household stuff while my husband went off to work.

While I was in college, I noticed students would take part-time jobs to support themselves. From there, I noticed more women began to take charge and hold more power in their jobs. I saw women going to work and bringing home larger paychecks, which was a big change—and in my opinion, a good one. As I got older, I saw women not only holding jobs but also becoming the primary breadwinners. More and more college educated women in the area were becoming bosses instead of just employees, climbing career ladders in a way that I didn’t know was possible.

Fast forward to present day, and I’m currently an equal partner with my husband when it comes to family finances. My blog is doing well, and I bring in good money. While this might traditionally intimidate a man, my superhero husband thinks it’s great. It’s just another example of how family finance is continuing to change and evolve.

Family Finance is Still Changing

 Chase Generational Money Talks

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How families handle their finances is still changing. With the legalization of gay marriage and the ever-present push for equality among members of the LGBTQ community, family finance is no longer about the finances in the nuclear family. Today, family finance can mean finances for couples of almost any combination – with or without kids.

Chase worked with the University of Colorado Boulder’s Center for Research on Consumer Financial Decision Making to develop the 2016 Generational Money Talks study to better understand the changing family finance dynamic in modern homes.

While the march towards equality is great in general, Chase found that more Millennial and Gen-X couples have money-related conflicts than Boomers do. In fact, 75% of Millennials and 72% of Gen-Xers have money conflicts versus 62% of Boomers.

The Chase Generational Money Talks study also found that a huge percentage of women have become their household’s CFOs. 78% of Millennial women and 71% of Gen X women said they were able to make good financial decisions regarding money matters that were new to them versus 67% of Boomer women. And 71% of Millennial women said they were able to recognize good financial investments versus 59% of Gen X women and 55% of Boomer Women.

Family Finance – A Brave New World

With the changing socio-economic landscape, family finance is more different than it’s ever been. Women are now much more involved in finances, with many of them being the chief breadwinners of the home. LGBTQ couples face the same financial issues that all other couples have traditionally faced. It’s a brave new world, and Chase wants to be there for everyone in it. Their commitment to helping families in the changing world of family finance shows with this new study, and I couldn’t be happier to see them changing with the times.

For more financial guidance on how to manage your everyday finances, visit


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  • robin masshole mommy

    Lucky for me, I married an accountant so our finances are a-ok. There’s definitely a lot that goes into it.

  • mira pstr

    very interesting article, I learned a lot from this post today in my commute. thank you

  • Divya @ Eat. Teach. Blog.

    Thanks for sharing this. I feel like I’m having to pay more attention to our finances now while my husband is in medical school.

  • Amber Myers

    I always try to manage our finances correctly. So far, so good! I hate debt.

  • CourtneyLynne

    Getting your finances in order is so important!!!! When I first met my hubby he was horrible with money!!! Thankfully I helped him with that!

  • Author Brandi Kennedy

    It’s really interesting how much the landscape has changed in so few years. Families are nothing like what they were only a few years ago, and finances have changed just as much!

  • Deanna

    I a man a stay at home mom. I did go to college and teach for several years. I enjoy being at home now.

  • Tesha Fritz

    Changing your finances means changing your life. Thanks for posting.

  • Milica

    Such a great post Angela. I love Chase bank, that was my husbands first choice actually. 🙂

  • Mihaela Echols

    A lot of people need to read this and learn more on how to save money. AND you are right finances definitely changes as the family changes but that doesn’t mean you still cant be good with money.

  • Julie Porter

    I remember when I was a child and my mother was a stay at home mom until I was in my early teens and then she went to college to become a nurse. That was really at the very start of women venturing out of the home for education and work and it was quite strange for me at the time. In today’s world the financial landscape of families can be anything at all really, it seems to constantly evolve.

  • Tina

    Nice post. It’s amazing how millennials are having more financial problems than the baby boomers but I guess it’s to be expected with how our society values are materialistic. I enjoyed this post because I’m a millennial and I am affected by all these financial changes. The outlook for college students now who are going to graduate in a couple years doesn’t seem to great unless you have a job in a STEM field it seems. Our whole money issue and the differences between each generation has definitely been on my mind as I consider what kind of career I want to choose for my future.

  • Ashley

    Finances seems to be a big thing for families, it is what breaks or makes most of them. This is a timely post.

  • Wayne Liew

    Prior to reading this article, I never knew that family finance is changing. I knew some household which the women are the primary breadwinners, but I always thought they are edge cases. Thanks for sharing, Angela.

  • Angie Scheie

    Things have definitely shifted over the years. I always wanted to stay at stay at home, but turns out for us that’s just not possible. I can dream that my blog will someday produce a steady income like yours….

  • Hey Sharonoox

    Great article! I’m afraid I don’t completely agree that the family financial is changing in every home. There are still a huge majority of household being husbands the breadwinner. We still heard a lot of women fighting for equal pay rights. That’s just my opinion.

  • Wanderlust Vegans

    Good article, I hope it will come in handy for someone. We are great at managing our expenses (You kind of have to be when you travel as much as we do!) We are very budget travellers.

  • Rose

    It varies so much here wit who goes to work or who stays home. Individual family choices versus a culture. I appreciate that and the lack of making people conform. I like the equality and flexibility.

  • emma white

    I am a single mom to 6 children who all live at home with me so I am forever trying to juggle my finances

  • Stacey

    I am the CFO in our house. Not because I want to be, but because my hubby is military and is often away so it just better sense.

  • aziel morte

    This is a perfect post for me! I need to manage our finance correctly and get out of a debt!