You may be thinking, “What does this have to do with my business?” You might not think that sales and marketing are your forte since you’re an accountant. But the truth is that everyone has a part in generating revenue for their company. When we think of marketing campaigns, they can seem like a monumental task, but there are small tasks you can do every day to generate more sales without breaking too much of a sweat. Here’s how!
#1 Make Your Website Mobile-Friendly
The first thing your customers want to see when they’re browsing your website is how easy it will be for them to use. If you have a mobile-friendly site, that’s half the battle won with most of your visitors, and if they know what services or products you offer right away, this makes their experience even better!
#2 Offer Discounts and Coupons on Social Media Platforms
One of the most effective ways to generate more sales for your business is by offering discounts and coupons on social media platforms. This is a great way to get new people in the door, or even just give an incentive for regulars who haven’t been back in a while! There are many different places you can offer these deals–some popular choices are Facebook, Twitter, Google+, Pinterest, Instagram, and Tumblr.
Another place that has gained popularity recently is Reddit, where there are several subreddits specifically dedicated to sharing online coupon codes/discounts from various companies. Just search “coupons” on each platform (ex: “coupons facebook”) to see what comes up!
#3 Use Personalized Marketing Messages
We live in the age of big data, and there’s no reason you can’t take advantage of it as well. There are countless articles out there on how to use personalization for your marketing campaign. Still, generally speaking, this means sending information directly to people based on what they’ve already shared with you.
For example, if someone mentions that they have a young child, then send them offers or coupons related to children – you get the idea! This is an easy way to increase sales without having any additional costs aside from time spent collecting all this valuable data, so why not give it a try?
If you’re still unsure about whether or not personalized messaging would work best for your business, just do some research online; most major companies already use this tactic so you can see how well it works for them.
#4 Partner with other companies for cross-promotion
This may seem like a lot of work at first, but it will definitely pay off in the long run. If you have a business with multiple branches, try partnering with other companies to promote each other’s services. For example, if you’re in the restaurant industry, you can maybe have a look at Rewards Network reviews and partner up with them to attract more patrons? Or perhaps there’s another store down the street from your office building, and they’d be willing to give out coupons/discounts as well? There are so many different ways this can be done, so just keep brainstorming!
In conclusion, you might feel like you’re not in the marketing department and can’t contribute to sales. But it doesn’t have to be that way–there are plenty of small tasks you can do every day to generate more revenue for your business, so give them a try!