While you could look at this list to help you find the best advertising agencies around, sometimes you need to know exactly what you want first before hiring. It’s becoming increasingly important that brands look into sensory marketing. In fact, using this as a tactic could be the game changer that your business needs.
Sensory marketing works well in a wide range of environments but is especially effective when used alongside other forms of brand promotion. It’s a great way to connect emotionally with your audience and turn them into loyal brand ambassadors. So, when it comes to sensory marketing, here is how the five senses can make an impact.
Perfect signage is effective, and you have sight to thank for that. Aesthetic appeal is everything when it comes to marketing. This can be achieved through color, imagery, and other visual aspects of the brand. Plus, its ability to convey a sense of quality, luxury brands are excellent at this.
Sound is a vital part of building brand recognition. It also works on the subconscious parts of a person’s brain, which is where 95% of all buying decisions are made. Those classic radio jingles worked for a reason. Think about the Kit-Kat bar song; nearly everyone still remembers it. Hearing the jingles can stick to a person, making brand recognition easier, and they may even crave whatever it is you’re selling!
Have you ever seen a commercial or even a video on TikTok for food, and your mouth just started watering? Well, you can count on this being very effective! The sense of taste is a critical part of sensory marketing. It allows you to connect with your customers on a deeper level and create lasting impressions that turn them into loyal fans. Usually, customers know the taste of these foods, and they’re now craving them thanks to the triggers that the ad created. Obviously, only certain businesses can utilize this, such as hotels, bakeries, cafes, food stands, and restaurants.
Some smells are going to be near and dear to a person’s heart. Think about candles, as this can remind someone of their mom’s freshly baked sugar cookies, baking pies on Christmas Day, or transporting them to Autumn even though it’s still spring. Scents are powerful and should be utilized when creating your marketing campaign. The smell is a powerful way to connect with your customers. It triggers memories that make people want to come back and buy from you again, boosting your brand.
Scent marketing can be a great way to get customers through your restaurant or hotel door. But even if you sell products such as candles or perfume, this can still work. Orlando’s Hard Rock Cafe Hotel experienced a 45% increase in annual sales when they used scent marketing to get people in the door.
If you own a storefront, the goal is getting people to touch the items. Now, how could this impact sales? Well, when a customer touches something, they will instantly feel more attached to it. They now know the texture, and having it in their hands will only make them want to have it more. Free samples can have the same effect.
Touch will probably be the most impactful when it comes to sensory marketing; if someone likes the feeling of what’s in their hand, it will make them want it more. This is especially powerful when it comes to jewelry, mattresses, clothing, and furniture.