When you have a business, your website is one of the most important tools that you have. It is through this that you will showcase your services and offerings, bring in new business and also keep your current clients up to date with what you are doing. It is important with your website, however, that you keep it updated regularly and ensure that it has strong SEO. After all, if the SEO of your site isn’t good, then you could have the best-looking site and the most amazing business model in the world, but nobody will ever see it. If you find the concept of SEO overwhelming, it doesn’t need to be and there are quite a few simple tips that you can do to help improve it. Here we have put together some top SEO tips to help improve the visibility of your website.
Reduce the sizes of your images
If you have large images these can slow your site down significantly and Google or other search engines can penalize you for this. It is important to make sure that your images are less than 500kb where possible (or smaller if you can). Also, ensure that you fill in all of the relevant metadata for the images so search engines can read what they are.
Increase the number of sites linking to you
Backlinks are super important for increasing the SEO of your website. One top way that you can get these is to work with others and have them link back to you. You could work with influencers through websites such as unrulyagency.com who can create high quality content for you on their websites. Another way is to write about other companies such as in blog posts and ask them to link back to these for you.
Have a blog that you update regularly
A blog is a great way to get the SEO improved on your website. By having a blog it shows search engines that you are relevant and that you regularly update information. It also shows that you are a good source of information and a trusted source that people can rely on. Try to make your blog a mix of long and short posts and ensure that you fill in the relevant data for these such as your alt tags, your metadata, and your keywords.
Check your site speed
If your site is slow then this can be penalized by google. Try to avoid this by speeding it up as much as you can. You can do this by reducing the number of images on your site and making them as small as possible. You can also reduce plugins in the backend and also the number of elements on each page.
These are a few simple ways that you can improve the SEO of your website. By introducing these today you will soon notice that it makes a big difference to the way that your site runs and how it shows up in search engines. What are some top tips you use to improve your SEO? Let us know in the comments below!