Whether you’re using it for fun, to raise your own public profile, or to boost your business, your Instagram account is one of the best publicity tools you have, or at least it should be!
So many of us are not using our Insta accounts to their full potential which is such a shame because we could increase our follower count by hundreds, even thousands, by making a few simple changes,m so let’s take a look at some of them right now:
Think of a theme
Your Insta account will look so much more appealing if you have an overall theme that you are aiming for. When everything looks cohesive and each element feels like it is in exactly the right place, your page will be more visually appealing to more people and that is exactly what you want to happen on such a visual platform as Instagram.
So, sit down and think about how you want your page to feel, what you want them to think about you/your brand, which colors they might prefer, etc, and then make sure everything you post from now on fits that ideal as closely as possible. Even just having a basic color scheme will make the world of difference.
Keep filter use consistent
Something that can really interrupt the flow of your account and make it seem like you are not as cohesive as you can be is using different filters all over the place. Although it might not feel quite as much fun using the same filter styles and colors repeatedly will make your stuff look like your stuff. People will instantly know that it is you who has posted as soon as they see one of your images, and this is exactly what you want to happen if you are trying to build a brand identity.
Make it minimalist
These days, you can pack your Insta with all manner of gadgets and doo-dahs, and some of them are a lot of fun, but they can also be pretty distracting, If you want your Insta to appeal to the maximum number of people, it is often a much better idea to keep it simple and go for a minimalist layout where everything is easy to find and no one is going to be overwhelmed by all the “stuff” you have in place. It’s fine to add a design flourish here and there, but don’t let it look like an old 90s clutter-filled website or it will undoubtedly turn people off.
Oh, and make sure it is optimized for all devices, including mobile so that everyone can benefit from the beautiful design you have created!
Add some music
A lot of people still don’t know that it is possible to share music on Instagram, but if you look at this guide on how to add music to Instagram post, you will see that it’s actually really easy to do and it is a good way of adding more personality to your Insta. You can share your favorite songs with people so they can form a better connection with you, or even share your own original music if that is something you are looking to plug, It’s a nice callback to the days of MySpace when we were all sharing out favorite tunes, and it just adds a bit more of a fun personality to Insta.
Stop being so promotional
Even if you are, in fact, using Instagram to promote a whole range of things, it is not a good idea to go overboard with the promotion. When it comes to marketing on social media, you really do need to take a more subtle post. People log on to social media sites like Instagram and Facebook to be entertained and informed first and foremost, so if everything you post is little more than a thinly disguised ad and every picture has #promotion underneath, they are going to be pretty turned off. They are also going to come to the conclusion that you are using Insta to cynically make as much money as you can. So, although you may well need to promote your business or whatever, aim to do two fun posts for every promo post and it will be a lot more palatable to a lot more people, which means you will probably sell more in the end as a result.
Take better photos
Okay, so we can all take pretty good photos with our smartphones, but if you’re serious about making your Insta more appealing, you need to start taking amazing photos. The best way to do this is by learning a little more about photography and how to make the best use of angles and light to get a stunning shot., You may, if you can afford it, also want to consider upgrading to a DSLR camera which will really help your photos stand out from all the other similar shots taken with standard smartphones. You should also take your time when editing them to ensure that you don’t make any mistakes that will put your followers off!
Have fun with it
Social media is meant to be fun, so it stands to reason that, if you have fun with it,m your followers will have more fun viewing it. You will be being your authentic self and not taking thighs too seriously, spending endless hours editing and shaving things up and this will be reflected in the feel of your feed and how others feel about it, Give it a try relax and have fun and you really will notice a positive difference.
Making your Insta more appealing, as you can see, is actually not very difficult, It just takes a little thought and a few simple tweaks to achieve. It may take some time and a few tweaks to get it perfect, but you don’t really need perfection anyway. So what are you waiting for? Time to get online and start making your Insta more appealing right now!