For small businesses, creating interest in your brand is important for your success. If you don’t get your name out there, larger competitors will always win. Luckily, there are lots of ways to market your business and get your brand in front of more pairs of eyes. This doesn’t only include digital marketing.
Using promotional items at trade shows, conferences, and as gifts is a good way to keep your brand in people’s minds. It might be old-school, but it does work.
If you want to take advantage of promotional products, here are the best options that you should consider.
Tote Bags and Backpacks
One of the most popular promotional products is bags. These could be small tote bags, backpacks, or recyclable grocery bags.
The good part of giving a branded bag is that the recipient is turned into a walking advert for your business. They will also get a lot of personal use out of the bag, which keeps your business on their mind.
When you create promotional bags, make sure they’re good quality. Make sure the bags are durable and look nice. If you give them something that is made cheaply, it’s going to get put away and forgotten about, or thrown out.
Branded Mugs and Glasses
Another item that people get a lot of use out of is a mug. Using these as promotional gifts is a great idea, regardless of the industry that you’re in.
Coffee mugs are ideal if your clients or customers work in offices.
Bars and restaurants are also good candidates for branded mugs and cups. Get creative by having your logo printed on pint glasses, tumblers, or shot glasses and using them as promotional items.
If you’re in the health or fitness industry, then you can brand a thermos or water bottle to give your clients something that they will be able to use every day.
If you’re looking for promotional items that are actually useful, you can’t go wrong with tech gadgets, like branded wireless chargers for marketing. They can work for a range of industries.
When you brand tech gadgets, you have a few different options. Phone covers, USB chargers, flash drives, and mouse pads can all be customized.
Your potential clients will appreciate these items as they are things that they will need anyway. You can leave a lasting impression by giving away tech items at your next trade show.
As well as promoting your business, branded tech gadgets show that your business is modern and up-to-date on the tools that everyone needs to do business.
If your business is in wellness, fitness, or the medical industry, using branded health products for your promotional items makes sense. There are several options you could try.
Lip balm and hand sanitizer are popular options (hand sanitizer is especially useful at the moment), and they’re affordable too.
You could give away branded first aid kits or sunscreen. These items work well for trade shows or in gift bags.
If you’re in the fitness industry, you could gift branded gym bags, yoga mats, or towels. These will get a lot of use and act as great advertising tools.