The internet is full of bad websites. It’s not just bad design that makes websites terrible. There are lots of other elements besides the way your site looks that go into making it customer-friendly and an effective sales tool. From thorough contact information to customer testimonials, here are the essentials that every small business website should have.
A Clear Description Of Who You Are
Someone who finds your site shouldn’t have to work hard to work out what you do. This means you should clearly state your business name and sum up your products or services right away on the homepage. Tell people they have come to the right website for what they were looking for. A clear description attracts the attention of the visitor immediately with a few seconds and encourages them to stay on your website for longer.
A Simple, Sensible Web Address
Don’t make things too complicated. Your domain name is like your brand. It needs to be easy to type into a web browser or email address.
Use the .com domain as users are conditioned to type this when they put in a web address. For non-profits or organizations, a .org domain is good for branding, but it’s smart to have a .com version of the domain in case a user accidentally types in .com.
Avoid using dashes, as this can cause SEO confusion, and numbers, which can confuse customers.
An Easily-Navigated Site Map
Clear links to the most important pages and a site map are important to guide users to what they’re looking for.
Make sure your navigation is clear. Use dropdowns in your navigation menu so visitors can see the content under every heading for all your pages. Make it easy as you can for visitors to find what they want, whether it’s your products or software you created, like a pdf to docx converter.
Easy-To-Find Contact Information
You don’t want to lose a customer to a competitor just because you made it hard for them to get in touch with you.
Not every visitor to your website will have the patience to click through every page on your site to find your contact details.
The best place to put your contact information is on the top left or top right corner of the homepage. It’s also a good idea to include your contact information on every page of your website in the footer, side bar, or top right corner. This helps visitors to find it, wherever they are on your site.
Include several ways for people to contact you, such as phone, email, and a contact form. If people can visit you, include your address and a link to your location in Google maps. It’s a mistake to only offer one way to contact you. Make it as easy as possible for users to communicate with you in the way that they want. If it’s hard to find your email address, or they want to speak to a person and you only have a contact form, the user will go elsewhere.