As you look at your competitors’ websites and social media platforms you realize that you have neglected yours in the recent months and years. Whether you need to spruce up your services page or update your online brochure, there are so many ways to overhaul your creative website quickly and easily. Although every business website is completely different, you should always consider these things to be fundamental: your copy, brochure, blog and SEO are all vital pieces of your online puzzle. With these things in mind, consider the following six speedy spruce ups for your site.
Revamp Your Copy
The copy on your website can quickly become outdated as your brand grows and your services expand. Every couple of months you should aim to comb through your homepage, your social media brand voice and various other pieces of copy you might be using on a regular basis. This ensures that your words always match the products and services you’re providing.
Add an Opt-In
If you don’t already use a free opt-in on your website, then now is the time to make the most of this clever marketing strategy. Use the following brochure template to get started and create a visually beautiful brochure that makes a long-lasting impression on your clients. Opt-ins also allow you to gather data such as email addresses from your potential customers, so this is extremely valuable information that will help you in the long run.
Label Your Pictures
A short and sweet job to add to your to-do list is to label the alt text on all of your images on your website. This is great for SEO and will help people to discover you online.
Contribute to Your Blog
Even if you haven’t written a blog post in months, it’s never too late to get back to your blogging strategy. Regular, informative blog posts not only help you to build your reputation, but they also help you to move up the ranks in popular search engines such as Google.
Update Your About Me Page
Your journey will shift as months and years go by, so it’s important to keep your “about me” pages as up to date as possible. Add in any qualifications, awards or recognition you earn along the way and this will help to keep all of the information relevant.
Check For Broken Links
If your website has broken links Google will pick this up and penalize you for it when they rank you. Skimming through your web pages and ensuring that all of your internal links are relevant and fully-functioning will serve your website in both the long and short term.
As soon as you have completed all of these steps, your website will be looking better than ever. Just a few simple updates can transform your online presence and create the professional appeal you’re looking for. Attracting customers through your website is easy, as long as your website is slick and user-friendly.