5 Tactics To Sell People On High-Ticket Items
Most businesses focus on selling cheap items at a mass scale to consumers. It’s a tried-and-tested method that’s been on the rise since the Industrial Revolution.
But it’s not particularly helpful for the average businessperson looking to set up a business. Yes, it is possible to set up a company like this, but it is also unlikely. Most entrepreneurs want to provide a specialized, high-ticket service or product.
The problem here is selling people on them. It’s challenging to get customers to part with a lot of cash, particularly if the results are uncertain.
Fortunately, that’s where this post helps. We run through some of the strategies you can use to make those big sales.
Get To Know Your Audience
The first strategy is simply to get to know and understand your audience. If you can build a relationship with them, they are far more likely to trust you.
Most entrepreneurs look to identify with their needs, preferences, and pain points. Then, they tailor their message to align with specific desires, encouraging them to move to the next step in the sales funnel.
CRM tools are an excellent way to build relationships with people. These will often automatically remind you when you need to follow up with a lead.
Show Your Value
Besides this, you also want to showcase your value. Proving to your customers that you can deliver on their requirements can make a massive difference in their overall willingness to pay you.
You can show what you’re worth using case studies, success stories, and other illustrations of your value. You can also use low-stock alerts to put pressure on customers and encourage them to buy before they lose the opportunity to make the purchase.
Provide Payment Options
If you’re taking a lot of money from people, it is also a good idea to sort out your payment systems. Setting them up to make life as easy as possible for customers is essential.
Companies like Avvance say the best way to do this is through offering loans. Providing customers with the ability to access credit during the purchase can grease the wheels in some situations.
You can also offer payments with e-wallets or crypto. These provide more options and can be convenient for individuals who don’t hold much cash.
Position Yourself As An Authority
If you can position yourself as an authority, you can also attract higher ticket sales. People are more likely to go to brands they believe have something unique and special to offer them.
To build yourself as an authority in your field, focus on content. Look for ways to demonstrate your expertise publicly. Write blogs, create books, and link customers to resources that help them solve problems they face (if you operate in the knowledge industry).
Follow Up
Finally, follow up with customers strategically to keep them interested in what you sell. Don’t be pushy but simply point out where you can help and the additional resources you offer. Following up usually works and can motivate customers to take the final step to conversion.
Beth
October 14, 2024Offering flexible payment options is always a great way to encourage people to buy pricier items. The idea of breaking up the cost is always appealing.
Colleen
October 14, 2024I know I am definitely more like to buy a more pricy item if I can pay it off in chunks, and I feel like the manufacturer or service provider can be trusted. Great tips!
Stephanie
October 14, 2024All of these tips are extremely helpful for anyone selling expensive items. I know I’m more inclined to make a purchase when the seller demonstrates these qualities.
Marysa
October 14, 2024It is good to have strategies for selling these big items. These sound like they could be successful ways to complete more sales.
Rosey
October 15, 2024Payment options is the one that gets me through Christmas. 3 of the 4 ‘kids’ are grown now and I like to treat them. Not being able to break things down into payments can be a deal breaker when shopping for the bigger ticket items.
Terri Beavers
October 15, 2024These tips for selling high-ticket items are so helpful! I love how it emphasizes building relationships with customers and positioning yourself as an authority. Definitely key to making those big sales!
Kristine
October 15, 2024Thanks for the guide to selling big ticket items to businesses. And I agree, Angela, engaging and building a trustful relationship is key!
Maureen
October 15, 2024It takes time to sell to people and to be trusted. With so many products and services available these days, it can be tough to choose which company or person to go with. I think being patient, relatable and trustworthy are key to doing so.
Maureen
Melanie E
October 15, 2024Having a range of payment options can help influence client purchases. Following up without a hard sell can sometimes remind clients that they were considering your product. Hard sells can put people off.
LisaLisa
October 15, 2024This is good to know, I always say as you mentioned get to know your audience and make sure your rates reflect what you are selling too.
Fransic verso
October 15, 2024These are great tactics, Love the position as an authority as it helps people to be confident in choosing to buy. Also, options for payment can expand the potential clients as some might have different options.
Barbie R.
October 15, 2024Understanding the customer’s mindset when offering high-value items is key, and follow-up is crucial. Many do not do this.
Matt
October 15, 2024I found your tips on selling really helpful. The strategies you shared make it feel so much easier to tackle.
Sonia Seivwright
October 16, 2024These are excellent points. I truly believe that establishing a strong relationship with the audience and comprehending their needs is essential for earning their trust.
Ntensibe Michael Edgar
October 20, 2024Ah yes, I am definitely trading with someone who shows me a different value from others. Also, paying you must be easy. Otherwise, it’s goodbye from me.
Clarice
October 20, 2024I agree with you that having different payment options can make a difference. Since these are high-ticket items, it is best that we provide our customers with options where they are most comfortable.